Music Video Analysis
1.
Beaches –
Beabadoobee: https://www.youtube.com/watch?v=nNXSSfSmbao
The genre of the music video is a mixture of alternative,
indie and rock because of the heavy use of guitar within a band. The music
video is a lower budget video, embracing a highly stylised, DIY and intimate
aesthetic. This captures a nostalgic summer vibe rather than relying on CGI or
high-gloss blockbuster budgets. The music video is performance based, the
majority of the video watching the band play and the singer, beabadoobee, lip
syncing the lyrics. For this music video, I feel like the target audience are
teenagers and young adults of any gender who are interested in the alternative
indie style as a whole due to the individuals’ appearances in the music video
being very alternative with the haircuts, tattoos and clothing. The secondary
audience could be interested due to the music style attracts rock and roll fans
due to beabadoobee having a band, her music is very diverse and varies between
soft indie to alternative rock. For camerawork, it varies in this music video
with high and low angle shots, slower whip pans to show band members and singer
clearly, mid-close ups to show lip syncing and also mid shots to show the water
used on set to act as water on the beach alongside the sand. In the music
video, a split screen edit is used to show both beabadoobee singing whilst a
band member plays the guitar, strengthening the alternative vibe and also
creating an interesting visual effect. For editing, there are lots of flash
cuts to emphasise how fast the cuts are but to also move onto other clips, the
split-screening edit technique matches the songs energy and helps viewers pay
attention to both the vocals and the instrumentals. The music video represents
the alternative indie style through the performance of an indie alternative
band, showcasing the talent and genre.
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