Music Video Analysis
1.
Lotus
Flower – Radiohead: https://www.youtube.com/watch?v=cfOa1a8hYP8&list=RDcfOa1a8hYP8&start_radio=1
The genre of this music video is alternative
rock along with art pop. The visual aesthetic of this video is a monochromatic
and minimalist, contrasted by the erratic dancing. Because of the minimalist
aesthetic, the music video as a whole is low-budget, relying on a simple
high-contrast black and white aesthetic. The majority of the video is a
continuous unbroken shot of the man dancing in an empty studio or warehouse.
This video is definitely iconic and memorable due to the intriguing style of
dance viewers see continuously for the entire video. For this music video, I
feel like the target audience would be teenagers and young adults who like rock
and alternative music, a secondary audience may be individuals who like to
break the social norm, which is what this song is about. This performance-based
video symbolizes escapism through dance, the idea of shedding societal norms
and becoming uninhibited, disappearing into one’s own world representing
individuals who break social norms. The camerawork and cinematography in this
music video are arguably static, relying heavily on tight close-ups and
deliberate focus to capture the dancers’ facial expressions and emotions. When
the camera does move, it mirrors the rhythm, starting and stopping on the songs
beat. The dancer is seen wearing a suit with an unbuttoned vest and a bowler
hat which contrasts a corporate look due to his highly erratic movements. The dancer’s
choreography looks improvised due to the spastic, jerky and deeply emotive
movements, however this isn’t the case as the routine was heavily choreographed
by a renown Royal Ballet resident, Wayne McGregor.
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